Independent guide. We are not affiliated with Boux Avenue. The size range quoted is as publicly reported. Ranges change, so check its website before you shop.

At a glance

Bands28 to 40
CupsA to G
Sizing systemUK
FittingFree, in stores
StyleFashion-led lingerie, nightwear and swimwear

Where Boux Avenue is useful

Small bands with small to medium cups

Many high-street ranges begin at a 32 band. Boux Avenue's starts at 28, with cups from A. That makes it one of the few high-street places to find sizes such as 28B, 30A or 30C, which fall between mainstream ranges and the full-bust brands that start at a D cup. See 28 band bras in the UK.

Fashion styles in D to G

If you are a D to G cup and want fashion-led lingerie in matching sets, the range extends further than many fashion retailers.

Where it stops

How the sizing fits

Boux Avenue uses standard UK band and cup sizing. Much of the range is padded, moulded or push-up, which has two consequences:

See the T-shirt bra size guide and plunge vs push-up bra.

For a similar fashion-led range, see our Ann Summers guide. For a wider size range at a lower price, see Primark.

The fitting service

Fittings are free in Boux Avenue stores. As with any retailer, a fitter can only place you in sizes the shop stocks. If your measurements point to a size outside 28 to 40 or A to G, you may be offered the nearest available. Measure before you go, with the calculator, so you know whether your size is in range, and check the result with the fitting checklist.

Which size to try first

  1. Your measured UK size.
  2. In padded or push-up styles, the cup above as well.
  3. If the band feels loose, the band below with a cup letter up.

Frequently asked questions

What bra sizes does Boux Avenue sell?

Boux Avenue's lingerie has been offered in bands from 28 to 40 and cups from A to G. Each style has its own range within that, so check the product page.

Does Boux Avenue do bra fittings?

Yes. Boux Avenue offers a free bra fitting service in its stores.

Does Boux Avenue go above a G cup?

Its range has generally stopped at G. If you need a GG or above, a full-bust specialist will have far more choice.

Not measured recently? It takes two minutes.

Open the bra size calculator →